But Tony’s laundry room escapades were just too far. Having worked on many pre-MCU Marvel movies, including X-Men and Spider-Man, Feige knew what fans wanted, and pushed for more comics-accurate and shared-universe takes on the characters. In short, Feige knew that he and his collaborators were making a different type of superhero movie. and Favreau had attempted an improvisational approach to making the movie, largely throwing away the dialogue in the script to emphasize banter between the characters, which led to the infamous “I am Iron Man” ending. was still seen as a liability, having only recently recovered from crippling substance addiction. If Iron Man tanked, Marvel as we knew it would cease to exist.įurthermore, while Jon Favreau had already directed the instant classic Elf and the cult hit Made, Robert Downey Jr. ![]() At the time, Iron Man was a huge gamble for Marvel Studios, as the beleaguered company (not owned by Disney until 2009) had put up rights to its core characters - including the Hulk and Captain America - as collateral for a huge loan a few years earlier. On one hand, it’s easy to understand Feige’s trepidation.
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